Aranyaka Estates

Second homes in Naugaon, Rajasthan and North Goa.

Client: Aranyaka Estates
What we did: Website, SEO, Content
Timeline: Jul 2026 to now
Live site: aranyakaestates.com

Built withNext.jsReactTailwind CSSGSAPLenisGoogle Apps Script

01 · The problem

Aranyaka builds low-density, nature-first second homes: estates near Naugaon in Rajasthan, an hour and a half from Delhi on the expressway, and in North Goa.

Its buyers are city families deciding on a second home in a place they may never have visited. The old site carried neither the feeling nor the facts, and every link it had earned over the years was at risk in a move.

The job

Sell a way of living to people who have not been there yet, without losing a single ranking.

aranyakaestates.com

02 · How we worked

Every Edhway project runs through the same stages, from a trial week to running it month after month. See the process

01
Trial week
We worked through how a family decides: first the place, then the estate, then a comparison, then a visit. The site follows that order.
02
Build
Pages for Naugaon and Goa, a page for each estate, a side-by-side comparison, 22 journal posts and a press page. Enquiry, callback and brochure forms each write to their own tab in the company's sheet and email the team.
03
Launch
Every old link was pointed at its new page before the switch, so anyone arriving from an old Google result, ad or WhatsApp forward lands in the right place, and the rankings carried over.
04
Run
After a feedback round with the founders, every placeholder photo was replaced with Aranyaka's own photography, and we keep working on speed on phones: AVIF images, a hero that loads after the text, and no autoplay on Data Saver.

03 · Decisions that mattered

Built around the buyer
Atmosphere at the edges, clarity in the middle
A dark, cinematic opening and close for the feeling; a light, editorial middle for the facts a family needs to decide.
Measured from day one
Redirects before the redesign
Search traffic the old site had earned is an asset. Mapping every old URL before launch meant the rankings came across with the move.
Nothing invented
Their photographs, not stock
Stock images held the layout during the build. Every one was replaced with Aranyaka's own photography before it counted.

We sell second homes to families who often have not seen the land yet. Edhway built the site the way they decide: the place first, then the estate, then a side-by-side comparison. And they mapped every link from our old site before the switch, so we kept the search rankings it had taken years to earn.

Aranyaka Estates

04 · What we delivered