GRRK

An industrial distributor since 1970, its whole catalogue online.

Client: Gangu Ram Ram Kishan
What we did: Website, Product catalogue
Timeline: Feb to Apr 2026
Live site: grrk.co.in

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01 · The problem

Gangu Ram Ram Kishan has distributed power-transmission parts since 1970: belts, pulleys, couplings, gearboxes, hoses and chains from Fenner, Gates, Continental, Bando and other brands, supplied across India from Delhi NCR.

Its buyers are maintenance and purchase teams who already know the part they need. They want to find it, confirm GRRK carries the brand, and reach a person quickly.

The job

Get a buyer from part to person in as few taps as possible.

grrk.co.in

02 · How we worked

Every Edhway project runs through the same stages, from a trial week to running it month after month. See the process

01
Build
A catalogue of 132 products across 10 categories and 13 brands, filtered by category and brand, with the filters kept in the link so a page can be shared. Every product opens with call and WhatsApp buttons.
02
Build
We iterated on the grid itself, from ten to twelve products a page and four to five columns, and standardised every product name so search works the way buyers type.
03
Launch
Every page is set up so Google understands what it sells, and GRRK's name, address and phone now match across the site, Google Maps and its listings, so buyers searching nearby find it.

03 · Decisions that mattered

Built around the buyer
Brand and category first
Buyers search by the brand on the part in their hand, so the catalogue opens by brand and by category rather than by GRRK's internal ranges.
Ship, then sharpen
Tune the grid on use
The catalogue layout changed several times after launch as we watched how buyers used it.
Measured from day one
One set of details everywhere
Name, address and phone match across the site, Google and every listing, so search engines and buyers trust them.

Our buyers already know the part they need. What they could not do was look it up online. Edhway put 132 products from 13 brands on the site, searchable by brand and by category, with a call and WhatsApp button on every one, so a maintenance engineer gets from the part in their hand to our sales desk in a couple of taps.

Chirag ThukralManaging Director, GRRK

04 · What we delivered