Vinayak Technoplast
From phone calls and locked software to an AI-native manufacturer in 8 months.
- Client
- Vinayak Technoplast
- What we did
- Website, CRM, Internal tools, SEO, LinkedIn
- Timeline
- Nov 2025 to now
- Live site
- vinayaktechnoplast.com
01 · The problem
Vinayak is an ISO 9001:2015 injection moulder in New Delhi with more than 30 years in the trade, its own tool room and 30 presses from 75 to 850 tonnes. It makes parts for automotive and EV, electrical, medical, power-tool and household brands.
Sales and operations still ran by hand. Enquiries arrived by phone, figures lived in spreadsheets, and the company's own data was locked inside accounting and inventory software that would not let it out. Nobody could say which enquiries the website brought in, or what happened to them next.
The job
Make the website the front door of the sales process, and give the company back its own data.
02 · How we worked
Every Edhway project runs through the same stages, from a trial week to running it month after month. See the process
- 01
Trial week
We mapped every way an enquiry could reach the company and where each one went next. Two kinds of buyer stood out: brands that need parts moulded, and companies that need a mould built. They ask different questions, so they needed different ways in.
- 02
Build
A site with separate routes for moulding and for moulds, a quote builder, a mould-enquiry form and a gated company profile. Every form writes to the company's own sheet and dashboard, with a signed token, a honeypot and rate checks keeping spam out.
- 03
Launch
Tracking went live with visitor consent built in, so Vinayak sees where every enquiry comes from without falling foul of privacy rules. Beacon, our SEO tool, keeps the blog and search listings fresh and shows which AI assistants are reading the site.
- 04
Run
The work never stopped at launch. A tracking audit in October 2026 found that 52% of the visitor sheet was noise and that mould enquiries had never reached it at all; both were fixed. An AI agent now answers questions on the site, and a full rebuild with product, industry and mould pages is under way.
03 · Decisions that mattered
- Built around the buyer
Two doors, not one
Moulding buyers and mould buyers get their own pages and their own forms, so each lands on answers to its own questions, and sales knows which conversation it is walking into.
- Yours, end to end
Leads in a sheet the company owns
Every enquiry lands in a Google Sheet and dashboard in Vinayak's name, not in a CRM it rents. If we stopped working together tomorrow, nothing would be lost.
- Measured from day one
Audit the numbers, not only the site
When the visitor sheet looked busy but sales felt quiet, we checked it row by row. About half of it was bots and test traffic, and one whole enquiry type was going missing. Fixing that mattered more than any redesign.
Results
- $1M+Revenue in 8 months (₹10 Cr+)
- 200K+LinkedIn impressions in the first month
- 2,000+New LinkedIn followers, starting from zero
- 100%Of its data on systems it owns
We were selling on phone calls and spreadsheets, and nobody could say which enquiries the website brought in. Edhway gave moulding buyers and mould buyers their own way in, put every enquiry into a sheet we own, then audited the tracking itself and found half of it was noise and one whole enquiry type had never reached us. That fix mattered more than any redesign.
Vinayak Technoplast
04 · What we delivered
- 01Website design and build in Next.js
- 02SEO and AI-search optimisation
- 03CRM funnel from enquiry to order
- 04In-house tools replacing manual work and locked accounting and inventory software
- 05Automations across sales and operations
- 06LinkedIn profile building and content
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