TSW Fitness
A fitness club with four gyms, and a six-week challenge that sells itself.
- Client
- TSW Fitness
- What we did
- Website, Landing page, Lead capture
- Timeline
- Apr to Jun 2026
- Live site
- tswfitness.com
01 · The problem
TSW is a high-energy gym in New Delhi with four clubs, 45-minute classes and coaches who know members by name.
People join a gym on a feeling and drop off on a doubt. The site had to carry the energy of a class, and give someone who is undecided a reason to start now.
The job
Make the site feel like a class, and turn a visitor into a booked start.
02 · How we worked
Every Edhway project runs through the same stages, from a trial week to running it month after month. See the process
- 01
Build
A video-led homepage in TSW's own condensed type: classes with a preview that follows the cursor, membership benefits, plans priced by duration, a gallery and the four clubs.
- 02
Launch
A separate Six-Week Transformation Challenge page: a short video, what you get, a guarantee paid back as membership credit, and a countdown to the next batch. Every sign-up goes straight to TSW's lead dashboard.
- 03
Run
Production fixes after launch, and member photos and stories are being shot for the challenge page.
03 · Decisions that mattered
- Built around the buyer
One offer, one page
The challenge has its own page with nothing else on it, so a visitor arriving from an ad sees one offer and one button.
- Nothing invented
Real members only
The challenge page keeps space for member stories. It stays empty until real members have been photographed and agreed to be shown.
- Measured from day one
Every lead in one place
Every enquiry goes to one dashboard with the page it came from, so TSW can see which page fills its classes.
People join a gym on a feeling and drop off on a doubt. Edhway gave our six-week challenge its own page with one offer and one button, and every sign-up lands in one dashboard with the page it came from, so we can see which page fills our classes.
TSW Fitness
04 · What we delivered
- 01Website design and build in Next.js
- 02Memberships and plans
- 03Six-week challenge landing page
- 04Lead capture with follow-up
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